Product of the year 2008

The Product of the Year is the only event where consumers choose, they only need to vote, the most innovative products of the year. For the industry can permit how is the appreciation of the consumer and it´s the marketing is working as a innovation items.

The Grand Award for Innovation was born in France in 1987 and is now present in 21 countries around the world.

The mission of the Product of the Year is to show the latest products on the market to consumers.

Some of the categories are:

· Alcohol drinks
· Baby
· Battery
· Body care
· Cereals
· Chocolate confectionary
· Deodorant
· Facial care
· Facial tanning
· Female hair removal
· Feminine care
· Hair colouring
· Hair styling
· Hair treatment
· Health
· Household cleaning
· Laundry care products
· Laundry detergent
· Milk drinks
· Mouth wash
· Multi-function air freshener
· Pet food
· Soft chew confectionary
· Sun care
· Washing up products

The Process for the Award is the register of the product in the correct category then they make a pre-selection, Survey of Consumers and finally the association counts the votes and makes the Gala Awards Ceremony where it is delivering the winners.

They not only win the Award they also win more new consumers (for the publicity) and loyal consumers because each winners products can get a red logo that permit them the status of quality and confidence for their consumers